Blog
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The culture of progress
For 99% of human history, our default culture has been static. Most people never saw any real improvements in their lives. And if nothing can improve, why even try?
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Simplifying SEO & AI Search
To show up in AI search results, you’ll need to make a few tweaks to your SEO program. The good news is if you’re already doing SEO at a high level (like my clients), then…
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Dunning-Kruger But for Smart People
Smart people may be dumber than dumb people, because they have access to more ways to fool themselves and overestimate their understanding.
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Cultural problems preventing progress
One thing these beliefs have in common is to the person who holds them, it really feels like they are doing something positive. In actuality the beliefs are self-defeating and the according behaviors stifle progress…
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Big Progress
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Why You Need an Expert to Manage Your Link Building
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How AI Changed the SEO Content Game (And What Still Matters)
For years, producing SEO content has been a grind. Companies aiming to dominate organic search faced an uphill battle to meet the demand for fresh, high-quality content.
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Value your time. Trash belongs in landfills.
With a lot of Amazon returns, it’s a pointless waste of time to send the thing back to Amazon and you should throw it away instead.
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What is Woke? Definition and Characteristics of Woke People
I don't mean this post to be critical so much as descriptive. A lot of times when people say something is "woke" they are trying to describe it, not necessarily be pejorative. So I figured…
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Everything is racist
A reminder of what things were like from 2020 to 2023.
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Democracy exists to correct errors, not build consensus
People often think of democracy as a sort of "majority rule" system, where everyone gets to vote on leaders and laws and the result is that the largest number of people are happy.
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Crushing the Myth of Late-Stage Capitalism
Capitalism is the only economic system that includes reliable, built-in incentives to solve problems by organically removing bad ideas, products, and companies, and replacing them with better ones in a reasonable time frame, without violence.
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The word ”impact” doesn’t have any impact at all
The growing use of the word "impact" to speak passively is weakening the English language.
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Identity Debt: The Future Cost of Being You
They say you can be anything you want to be, but they never mention the cost of maintenance.
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Principles and concepts list
1. Writing out my thoughts helps me find errors in my thinking. 2. Stating my principles publicly helps me stay accountable.
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Page Speed: Benefits of a Fast Website for SEO
By now, anyone with even a single toe dipped into the SEO world has heard Google’s message loud and clear: Page speed and experience are ranking factors (and have been since 2010) and can directly…
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Wikipedia Brand Pages: A Good Idea for SEO?
I’ve been asked a couple of times by clients whether they should make a Wikipedia page for their brand. Usually, they want to know if a Wikipedia page will be a good thing for SEO.
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How to Fix Broken Backlinks
In this post, I'll show you the method I use with my clients to identify and fix broken backlinks.
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The 100 Year Workout Plan
What kind of exercise plan could you do for the next 100 years?
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Why Content Quality Matters for SEO
If you want to do SEO well, you’re going to have to learn to make better quality content.