Your interim Head of SEO and AI Search.
A senior operator to set up and run your organic search program. We'll build a machine that delivers business growth you can show off to your boss, board, or investors.
Skip the 1,000-item checklists. Build an organic growth engine.
Most SEO consultants sell you their "process." A 1,000-item audit. A playbook. It's all about them.
Instead, I start with the fact that your company has a unique product, a unique set of customers, and its own internal mess. Best practices won't win, because everyone already does best practices. We need something special to make your brand stand out in organic searches.
If you do what everyone else is doing, you won't win more organic market share.
What everyone else sells
- 100-item tool-based audit (no critical thinking)
- The same deliverables as every other client
- Ranking for keywords you don't care about
- A pile of useless blog posts
What we'll do instead
- The handful of moves that actually grow your business
- A strategy built around your customer and product
- Clicks that turn into pipeline and revenue
- Content your customers are craving
Two ways in.
Hire me for a specific project, or have me run the whole program. Either way, you get an SEO pro integrated into your team, not an agency running you through yet another weekly status call.
Defined scope
You know what you need: a technical audit, a site architecture rebuild, a content strategy, a migration. I do it and hand it over. Quick wins where I can find them, no long-term commitment required.
Program leadership
No senior SEO owner in-house yet? I run the whole program: strategy, roadmap, execution, and your team. The bulk of the results come over time, so plan on a 12–18 month horizon for maximum ROI, then take it back or hire full-time.
The work.
Technical SEO Audits
I won't recommend one every time. But when crawling, indexing, page speed, architecture, or sitemaps are holding you back, that's low-hanging fruit. I'll tell your dev team exactly what to fix now, and what to ignore.
Website Strategy & Architecture
How your site is built decides what Google and AI can understand. We'll focus on site architecture and page UX that earns visibility because customers really engage with it.
Content Strategy
Standard keyword research is obsolete, and another 800-word blog post won't cut it. We'll build a content calendar that mixes your brand's unique insights with what your customers are actually searching, and add the secret sauce that gets it seen and drives pipeline.
Off-Page SEO & Digital PR
The hardest thing to get right, and the biggest risk if you get it wrong. I'll help you earn coverage and links from the web's most authoritative sites, the kind that actually move you in search and AI results.
Your customers aren't only Googling anymore.
They ask ChatGPT, Claude, and Gemini. Getting cited in those answers means the stakes for your organic search program are even higher. I'll help you understand how these systems pick sources, and build the content and authority that gets your brand quoted instead of skipped.
Results I've driven.
A one-year interim engagement at Amplitude.
- +57% blog organic sessions, year over year
- +56% organic non-branded clicks, year over year
- Every month critical keyword rankings climbing
Amplitude didn't need another playbook. They needed an aggressive, scalable content strategy that fit their product and their market, and someone to drive it.
So that's what we built. Not volume for its own sake, but a content engine aimed at the searches that actually mattered to their business, improving the rankings that compound month after month.
"Tom doesn't just have the top SEO chops out there. He's also a delight to work with. I look forward to working with Tom again and again." — Mallory Busch, Content Marketing at Amplitude
A content library at Okta that became an asset.
- 3.8M organic visits a year
- 5,800+ AI citations
- 5,100+ backlinks earned
- $2M influenced pipeline
Okta didn't need more blog posts. We built a content library — a real resource for their market, the kind of thing other sites and AI engines cite without being asked.
It earned 5,100+ backlinks, gets cited 5,800+ times across AI answers, and now pulls 3.8M organic visits a year. And because we built it around the questions real buyers ask, it didn't just drive traffic — it drove $2M in influenced pipeline.
"We saw consistent month-over-month growth. Tom seamlessly integrated into our team, partnering cross-functionally with members and senior leadership to evolve our strategy. I will work with Tom again and again — he is truly the best." — Lauren Sheppard, Content Marketing at Okta
You're not stuck with me forever.
- 01
Learn what's special
I dig into your product, your customers, and the internal constraints every other consultant ignores. No generic best-practice checklist.
- 02
Run the program
I focus the team on the few factors that make a difference and kill the busywork, so your dev team can focus on the million other things on their plate. Quick wins early; the real results compound over 12–18 months.
- 03
Hand it back
I leave you a documented playbook and a team that knows how to run it. The goal is a program that keeps working after I'm gone, not a dependency.
What clients say.
From audits to project management to content strategy, Tom has helped set us up for long-term strategic success on the SEO front — a big contrast from some of the more "growth hacky SEO" pitches I've received over the years. On top of that, he's a total pleasure to work with. I can't recommend highly enough.
— Adam Hadi, VP Marketing at Current
Tom is the calm in the SEO storm. He works with us to make sure we are building an SEO strategy for our needs, not just following the latest and greatest SEO trend for vanity metrics. Working with Tom has helped our entire team adopt healthy SEO practices that will be able to carry us through whatever comes next in the industry. As a bonus, he is also a genuinely good human, which means a lot to us when choosing external partners.
— Shelby Strong, Marketing Manager at Belmark
Thinking about SEO as a checklist of best practices is how you lose.
Let's have a conversation about the few things that'll actually move your business.