A senior operator to set up and run your organic search program. We'll build a machine that delivers growth you can show off to your boss, board, or investors.
A conversation about your search goals and current setup.
Past engagement result
$2M influenced pipeline
Current AI source mentions
8,999 okta.com
Past engagement result
+57% organic sessions
Current AI source mentions
5,144 amplitude.com
I go beyond best practices to help brands become irresistible to search engines and AI platforms.
If you only do what everyone else is doing, you won't win more organic market share.
Hire me for a specific project, or have me run the whole program integrated directly into your team.
Plan for a 12-18 month horizon to see compounding results from search. We set our engagement scope and terms together based on your goals.
During a one-year interim engagement, we built a focused content strategy targeting searches tied directly to Amplitude's product, driving critical keyword rankings higher month after month.
"Tom doesn't just have the top SEO chops out there. He's also a delight to work with. I look forward to working with Tom again and again." — Mallory Busch, Content Marketing at Amplitude
We built an educational resource library around real buyer questions, which earned 5,100+ backlinks, reached 3.8M annual organic visits, and influenced $2M in pipeline.
"We saw consistent month-over-month growth. Tom seamlessly integrated into our team, partnering cross-functionally with members and senior leadership to evolve our strategy. I will work with Tom again and again — he is truly the best." — Lauren Sheppard, Content Marketing at Okta
I recommend an audit only if technical issues are holding back your growth. When they do, engineering gets clear guidance on what to fix and what to ignore.
We structure your site and internal links so customers find what they need and search engines can access your pages.
We build a content strategy around your unique expertise and actual buyer questions, prioritizing relevance over search volume for its own sake.
We focus on earning useful coverage and links on authoritative, relevant sites.
We help people find your brand through search and AI answers. The work comes down to original insights, useful content, and an accessible site.
I review your product, your buyers, your tech stack, and your internal team constraints to identify what separates your business from competitors and what you can realistically execute.
We prioritize strategy, content, and earned coverage, keeping engineering requests clear and limited to what is needed.
I document the roadmap, processes, and assets so your internal team continues running the program without depending on outside help.
From audits to project management to content strategy, Tom has helped set us up for long-term strategic success on the SEO front — a big contrast from some of the more "growth hacky SEO" pitches I've received over the years. On top of that, he's a total pleasure to work with. I can't recommend highly enough.
— Adam Hadi, VP Marketing at Current
Tom is the calm in the SEO storm. He works with us to make sure we are building an SEO strategy for our needs, not just following the latest and greatest SEO trend for vanity metrics. Working with Tom has helped our entire team adopt healthy SEO practices that will be able to carry us through whatever comes next in the industry. As a bonus, he is also a genuinely good human, which means a lot to us when choosing external partners.
— Shelby Strong, Marketing Manager at Belmark
A 30-minute call covers your business goals, your current search program, and whether a defined project or an ongoing interim role fits your team.
Bring your top 2 organic search goals.