Tom Dehnel
I’m a marketing consultant based in San Francisco. I write about:
- Organic Search (SEO, AI Search)
- Marketing (which is really Psychology)
- Philosophy
The menu at the top can help you find what you need. Or see my latest writing below.
Recent posts
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ChatGPT Is Rebuilding the Shopping SERP and Your Product Feed Is the Entry Ticket
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Mike Ehrmentraut is my Parenting Spirit Animal
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Your Youngest Customers Stopped Clicking and They Are Not Going Back
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The Smartest Thing You Can Do in SEO Is Get Dumber on Purpose
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Almost Every AI Visibility Case Study You Have Read Is Superstition
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What is Narrative Seeding?
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You Cannot Opt Out of AI With a Line in Your Robots.txt
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Your AI Visibility Dashboard Is Measuring the Wrong Thing
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The Labor Theory of Knowledge
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The Myth of the Data-Driven Discovery: A Popperian Critique of Induction