Blog
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How to Use Keyword Research for SEO
I wrote this article to help content writers use keyword research in their writing. It assumes the keyword research is already completed, and you're sitting down to write/edit with that list of keywords in front…
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The Best Pizza in San Francisco
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B2B vs B2C SEO: Don’t Make This Mistake
As an SEO Consultant, one of the questions I hear a lot is “Do you mainly do SEO for B2B companies, or are you more of a B2C consultant?”
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Time Management, or How to Control Your Destiny by Ignoring Slack (Sometimes)
I used to think time management was about designing the perfect schedule. It seemed like if I crack my own code and discover the optimal time to complete tasks throughout the day, I could tailor…
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Monthly SEO Packages: How to Get the Most For Your Budget
As a small businesses owner, the deck is stacked against you when it comes to search engine optimization (SEO). You’re often competing in the search results page with websites and businesses much larger than yours,…
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The SEO Value of Backlinks: Authority, Relevance, Traffic, and Awareness
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"They're just robots, Morty!" or How SEO People Overestimate the Intelligence of Google
Take a walk south of Market Street here in San Francisco and you can't help but feel it. From the well-known tech logos displayed on the buildings to the electric bicycles, skateboards, and unicycles zipping…
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Giving More Than You Receive and Other Sales Principles
At age 14, my first job ever was "hot dog man" at a baseball stadium. In hot dog sales you have a very simple script: Take this tray of hot dogs and walk around the…
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What If Leadgen Were More Like a Conversation?
Instead of forcing a customer to fill out a lead form, why not discover their information the same way real people do? I think it's really cool that any business can have a basic lead…
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Instantly Give Yourself More (and Better) Content Marketing Topics
Obsessively persistent. That’s how brands have to be if they want to deliver good content marketing results. It’s definitely not good enough to have a writer churning out blog posts once a month. You have…
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Why You Should Never Fall in Love With the Creative
It’s the process (not the individual pieces) of content marketing that win the game in the long run.
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How Trump Used Differentiation (Marketing) to Win an Election
I’m not really a political guy. I just love good marketing. And that’s why the way President Elect Trump won this election was so fascinating to me.
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Get Something Up
For anyone considering a new idea, the best piece of advice I have is this: get something up.
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Memento Mori
We're all going to die. “Hoo boy. That’s a morbid thought,” you’re thinking. And you’re technically correct…but here’s why it’s actually the most positive thought you’re going to have all day: