An ongoing list of principles
Why do I keep a public list of principles on my website? 2 reasons: OK, here’s the list… It is immoral to prevent the growth…
Why do I keep a public list of principles on my website? 2 reasons: OK, here’s the list… It is immoral to prevent the growth…
For years, producing SEO content has been a grind. Companies aiming to dominate organic search faced an uphill battle to meet the demand for fresh,…
With a lot of Amazon returns, it’s a pointless waste of time to send the thing back to Amazon and you should throw it away…
People often think of democracy as a sort of “majority rule” system, where everyone gets to vote on leaders and laws and the result is…
Capitalism is the only economic system that includes reliable, built-in incentives to solve problems by organically removing bad ideas, products, and companies, and replacing them…
The growing use of the word “impact” to speak passively is weakening the English language. This week, I came across this press release on Twitter’s…
They say you can be anything you want to be, but they never mention the cost of maintenance. Identity debt is the future cost of…
By now, anyone with even a single toe dipped into the SEO world has heard Google’s message loud and clear: Page speed and experience are…
I’ve been asked a couple of times by clients whether they should make a Wikipedia page for their brand. Usually, they want to know if…
In this post, I’ll show you the method I use with my clients to identify and fix broken backlinks. What are Broken Backlinks? Backlinks are…
What kind of exercise plan could you do for the next 100 years? Most plans to exercise are like a joke. There’s the setup: You’re…
If you want to do SEO well, you’re going to have to learn to make better quality content. As a freelance SEO consultant, I find…