An ongoing list of principles
Why do I keep a public list of principles on my website? 2 reasons: OK, here’s the list… It is immoral to prevent the growth…
How AI Changed the SEO Content Game (And What Still Matters)
For years, producing SEO content has been a grind. Companies aiming to dominate organic search faced an uphill battle to meet the demand for fresh,…
Value your time. Trash belongs in landfills.
With a lot of Amazon returns, it’s a pointless waste of time to send the thing back to Amazon and you should throw it away…
Democracy exists to correct errors, not build consensus
People often think of democracy as a sort of “majority rule” system, where everyone gets to vote on leaders and laws and the result is…
Crushing the Myth of Late-Stage Capitalism
Capitalism is the only economic system that includes reliable, built-in incentives for creative people to improve it by getting rid of bad ideas, products, and…
The word ”impact” doesn’t have any impact at all
The growing use of the word “impact” to speak passively is weakening the English language. This week, I came across this press release on Twitter’s…
Identity Debt: The Future Cost of Being You
They say you can be anything you want to be, but they never mention the cost of maintenance. Identity debt is the future cost of…
Page Speed: Benefits of a Fast Website for SEO
By now, anyone with even a single toe dipped into the SEO world has heard Google’s message loud and clear: Page speed and experience are…
Wikipedia Brand Pages: A Good Idea for SEO?
I’ve been asked a couple of times by clients whether they should make a Wikipedia page for their brand. Usually, they want to know if…
How to Fix Broken Backlinks
In this post, I’ll show you the method I use with my clients to identify and fix broken backlinks. What are Broken Backlinks? Backlinks are…
The 100 Year Workout Plan
What kind of exercise plan could you do for the next 100 years? Most plans to exercise are like a joke. There’s the setup: You’re…
Why Content Quality Matters for SEO
If you want to do SEO well, you’re going to have to learn to make better quality content. As a freelance SEO consultant, I find…