An ongoing list of principles
Why do I keep a public list of principles on my website? 2 reasons: OK, here’s the list… Problems are the source of all progress…
Why You Need an Expert to Manage Your Link Building
Can I build my own backlinks? Of course, you can do anything yourself. You’ll just need the knowledge, process, and time to sustain a daily…
How AI Changed the SEO Content Game (And What Still Matters)
For years, producing SEO content has been a grind. Companies aiming to dominate organic search faced an uphill battle to meet the demand for fresh,…
Value your time. Trash belongs in landfills.
With a lot of Amazon returns, it’s a pointless waste of time to send the thing back to Amazon and you should throw it away…
Democracy exists to correct errors, not build consensus
People often think of democracy as a sort of “majority rule” system, where everyone gets to vote on leaders and laws and the result is…
Everything is racist
Knives and forks are racist Coffee is racist America’s roads are racist Solar eclipses are racist The difference between yams and sweet potatoes is structural…
Crushing the Myth of Late-Stage Capitalism
Capitalism is the only economic system that includes reliable, built-in incentives to solve problems by organically removing bad ideas, products, and companies, and replacing them…
The word ”impact” doesn’t have any impact at all
The growing use of the word “impact” to speak passively is weakening the English language. This week, I came across this press release on Twitter’s…
Identity Debt: The Future Cost of Being You
They say you can be anything you want to be, but they never mention the cost of maintenance. Identity debt is the future cost of…
Page Speed: Benefits of a Fast Website for SEO
By now, anyone with even a single toe dipped into the SEO world has heard Google’s message loud and clear: Page speed and experience are…
Wikipedia Brand Pages: A Good Idea for SEO?
I’ve been asked a couple of times by clients whether they should make a Wikipedia page for their brand. Usually, they want to know if…
How to Fix Broken Backlinks
In this post, I’ll show you the method I use with my clients to identify and fix broken backlinks. What are Broken Backlinks? Backlinks are…