39 Ways Companies Stack the Deck Against You in Job Interviews
Updated September 2020. Originally written in mid-2017 in collaboration with Zvi Epner. Illustrations by Kath Loose. Even if you get the job, the interview process…
B2B vs B2C SEO: Don’t Make This Mistake
As an SEO Consultant, one of the questions I hear a lot is “Do you mainly do SEO for B2B companies, or are you more…
Time Management, or How to Control Your Destiny by Ignoring Slack (Sometimes)
I used to think time management was about designing the perfect schedule. It seemed like if I crack my own code and discover the optimal…
Monthly SEO Packages: How to Get the Most For Your Budget
As a small businesses owner, the deck is stacked against you when it comes to search engine optimization (SEO). You’re often competing in the search…
The SEO Value of Backlinks: Authority, Relevance, Traffic, and Awareness
A guide to backlinks and why they’re important for SEO and organic traffic growth This guide is for people who want to know why links…
“They’re just robots, Morty!” or How SEO People Overestimate the Intelligence of Google
Take a walk south of Market Street here in San Francisco and you can’t help but feel it. From the well-known tech logos displayed on…
Giving More Than You Receive and Other Sales Principles
At age 14, my first job ever was “hot dog man” at a baseball stadium. In hot dog sales you have a very simple script: Take…
What If Leadgen Were More Like a Conversation?
Instead of forcing a customer to fill out a lead form, why not discover their information the same way real people do? I think it’s…
Instantly Give Yourself More (and Better) Content Marketing Topics
Obsessively persistent. That’s how brands have to be if they want to deliver good content marketing results. It’s definitely not good enough to have a…
Why You Should Never Fall in Love With the Creative
It’s the process (not the individual pieces) of content marketing that win the game in the long run. I used to get paid to make cell…
How Trump Used Differentiation (Marketing) to Win an Election
I’m not really a political guy. I just love good marketing. And that’s why the way President Elect Trump won this election was so fascinating…
Get Something Up
For anyone considering a new idea, the best piece of advice I have is this: get something up. That means you avoid overthinking and overanalyzing…