Giving More Than You Receive and Other Sales Principles
At age 14, my first job ever was “hot dog man” at a baseball stadium. In hot dog sales you have a very simple script: Take…
What If Leadgen Were More Like a Conversation?
Instead of forcing a customer to fill out a lead form, why not discover their information the same way real people do? I think it’s…
Instantly Give Yourself More (and Better) Content Marketing Topics
Obsessively persistent. That’s how brands have to be if they want to deliver good content marketing results. It’s definitely not good enough to have a…
Why You Should Never Fall in Love With the Creative
It’s the process (not the individual pieces) of content marketing that win the game in the long run. I used to get paid to make cell…
How Trump Used Differentiation (Marketing) to Win an Election
I’m not really a political guy. I just love good marketing. And that’s why the way President Elect Trump won this election was so fascinating…
Get Something Up
For anyone considering a new idea, the best piece of advice I have is this: get something up. That means you avoid overthinking and overanalyzing…
Memento Mori
We’re all going to die. “Hoo boy. That’s a morbid thought,” you’re thinking. And you’re technically correct…but here’s why it’s actually the most positive thought…