SEO to GEO: Updating your SEO program to optimize for LLM/AI search engines
Your brand risks falling behind in AI search results if you don’t make a few tweaks to your SEO program. Here’s how you can optimize…
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Dunning-Kruger But for Smart People
Smart people may be dumber than dumb people, because they have access to more ways to fool themselves and overestimate their understanding. You might be…
How Trump Used Differentiation (Marketing) to Win an Election
I’m not really a political guy. I just love good marketing. And that’s why the way President Elect Trump won this election was so fascinating…