The 100 Year Workout Plan
What kind of exercise plan could you do for the next 100 years? Most plans to exercise are like a joke. There’s the setup: You’re…
Why Content Quality Matters for SEO
If you want to do SEO well, you’re going to have to learn to make better quality content. As a freelance SEO consultant, I find…
What is Russell Conjugation?
Russell Conjugation is when someone chooses different words to describe something, depending on how favorable they want to be to the thing they are describing….
How to Be Wise About Working From Home
I work from home every day as an SEO consultant, and I’ve got a few years of work-from-home experience that I think would be useful…
39 Ways Companies Stack the Deck Against You in Job Interviews
Updated September 2020. Originally written in mid-2017 in collaboration with Zvi Epner. Illustrations by Kath Loose. Even if you get the job, the interview process…
How to Use Keyword Research for SEO
I wrote this article to help content writers use keyword research in their writing. It assumes the keyword research is already completed, and you’re sitting…
The Best Pizza in San Francisco
Quick Link to Results Finding the best pizza in San Francisco was a ton of fun, and you can read the whole story below. But…
B2B vs B2C SEO: Don’t Make This Mistake
As an SEO Consultant, one of the questions I hear a lot is “Do you mainly do SEO for B2B companies, or are you more…
Time Management, or How to Control Your Destiny by Ignoring Slack (Sometimes)
I used to think time management was about designing the perfect schedule. It seemed like if I crack my own code and discover the optimal…
Monthly SEO Packages: How to Get the Most For Your Budget
As a small businesses owner, the deck is stacked against you when it comes to search engine optimization (SEO). You’re often competing in the search…
The SEO Value of Backlinks: Authority, Relevance, Traffic, and Awareness
A guide to backlinks and why they’re important for SEO and organic traffic growth This guide is for people who want to know why links…
“They’re just robots, Morty!” or How SEO People Overestimate the Intelligence of Google
Take a walk south of Market Street here in San Francisco and you can’t help but feel it. From the well-known tech logos displayed on…