Wikipedia Brand Pages: A Good Idea for SEO?
I’ve been asked a couple of times by clients whether they should make a Wikipedia page for their brand. Usually, they want to know if…
How to Fix Broken Backlinks
In this post, I’ll show you the method I use with my clients to identify and fix broken backlinks. What are Broken Backlinks? Backlinks are…
The 100 Year Workout Plan
What kind of exercise plan could you do for the next 100 years? Most plans to exercise are like a joke. There’s the setup: You’re…
Why Content Quality Matters for SEO
If you want to do SEO well, you’re going to have to learn to make better quality content. As a freelance SEO consultant, I find…
What is Russell Conjugation?
Russell Conjugation is when someone chooses different words to describe something, depending on how favorable they want to be to the thing they are describing….
How to Be Wise About Working From Home
I work from home every day as an SEO consultant, and I’ve got a few years of work-from-home experience that I think would be useful…
39 Ways Companies Stack the Deck Against You in Job Interviews
Updated September 2020. Originally written in mid-2017 in collaboration with Zvi Epner. Illustrations by Kath Loose. Even if you get the job, the interview process…
How to Use Keyword Research for SEO
I wrote this article to help content writers use keyword research in their writing. It assumes the keyword research is already completed, and you’re sitting…
The Best Pizza in San Francisco
Quick Link to Results Finding the best pizza in San Francisco was a ton of fun, and you can read the whole story below. But…
B2B vs B2C SEO: Don’t Make This Mistake
As an SEO Consultant, one of the questions I hear a lot is “Do you mainly do SEO for B2B companies, or are you more…
Time Management, or How to Control Your Destiny by Ignoring Slack (Sometimes)
I used to think time management was about designing the perfect schedule. It seemed like if I crack my own code and discover the optimal…
Monthly SEO Packages: How to Get the Most For Your Budget
As a small businesses owner, the deck is stacked against you when it comes to search engine optimization (SEO). You’re often competing in the search…