Content Writing Guidelines: Writing for Human Trust (Which Drives AI Citations)
Core Philosophy: Write for Humans First, and AI Citations Will Follow Content that is easy for humans to read, digest, and trust also happens to…
Category: SEO
I make my living as a freelance SEO Consultant, and I often find myself explaining the same SEO concepts to different teams.
Writing about these concepts helps me become better at explaining them, and saves me time by having a resource I can point people to. I’ve also discovered that some people just learn better by reading on their own time.
The End of Best Practices: How AI Forces Us to Finally Be Creative
I’ve gotten some reactions from people who have sort of “midwit” interpreted some of my past writing as anti-AI, but that is completely wrong and…
Do LLMs trust some sources more than others?
The short answer is yes. While system prompts generally do not contain a list of specific trusted publishers with associated scores (e.g., “Weight the New…
Simplifying SEO & AI Search
To show up in AI search results, you’ll need to make a few tweaks to your SEO program. The good news is if you’re already…
Why You Need an Expert to Manage Your Link Building
Can I build my own backlinks? Of course, you can do anything yourself. You’ll just need the knowledge, process, and time to sustain a daily…
How AI Changed the SEO Content Game (And What Still Matters)
For years, producing SEO content has been a grind. Companies aiming to dominate organic search faced an uphill battle to meet the demand for fresh,…
Page Speed: Benefits of a Fast Website for SEO
By now, anyone with even a single toe dipped into the SEO world has heard Google’s message loud and clear: Page speed and experience are…
Wikipedia Brand Pages: A Good Idea for SEO?
I’ve been asked a couple of times by clients whether they should make a Wikipedia page for their brand. Usually, they want to know if…
How to Fix Broken Backlinks
In this post, I’ll show you the method I use with my clients to identify and fix broken backlinks. What are Broken Backlinks? Backlinks are…
Why Content Quality Matters for SEO
If you want to do SEO well, you’re going to have to learn to make better quality content. As a freelance SEO consultant, I find…
How to Use Keyword Research for SEO
I wrote this article to help content writers use keyword research in their writing. It assumes the keyword research is already completed, and you’re sitting…
B2B vs B2C SEO: Don’t Make This Mistake
As an SEO Consultant, one of the questions I hear a lot is “Do you mainly do SEO for B2B companies, or are you more…