Content Writing Guidelines: Writing for Human Trust (Which Drives AI Citations)
Core Philosophy: Write for Humans First, and AI Citations Will Follow Content that is easy for humans to read, digest, and trust also happens to…
Category: AI
Generally speaking I’m enthusiastic about AI technology, but I think most people are wrong to assume that the current path of LLMs will reach the level of general intelligence. Here are my thoughts about AI, particularly the intersection of AI and SEO.
The End of Best Practices: How AI Forces Us to Finally Be Creative
I’ve gotten some reactions from people who have sort of “midwit” interpreted some of my past writing as anti-AI, but that is completely wrong and…
Do LLMs trust some sources more than others?
The short answer is yes. While system prompts generally do not contain a list of specific trusted publishers with associated scores (e.g., “Weight the New…
Simplifying SEO & AI Search
To show up in AI search results, you’ll need to make a few tweaks to your SEO program. The good news is if you’re already…
How AI Changed the SEO Content Game (And What Still Matters)
For years, producing SEO content has been a grind. Companies aiming to dominate organic search faced an uphill battle to meet the demand for fresh,…