An ongoing list of principles

Why do I keep a public list of principles on my website? 2 reasons: Writing out my thoughts helps me find errors in my thinking….

Sticky

How to Fix Broken Backlinks

In this post, I’ll show you the method I use with my clients to identify and fix broken backlinks. What are Broken Backlinks? Backlinks are…

The 100 Year Workout Plan

What kind of exercise plan could you do for the next 100 years? Most plans to exercise are like a joke. There’s the setup: You’re…

What is Russell Conjugation?

Russell Conjugation is when someone chooses different words to describe something, depending on how favorable they want to be to the thing they are describing….